The new Market Discovery Fund is designed to help companies of all sizes meet the key challenges of market research:

Market Knowledge – Understanding local market nuances and drivers is key to preparing your business to enter new markets. Enterprise Ireland’s supports enable you to assess new market opportunities and participate in trade fairs, empowering you with the right knowledge to establish a successful local market presence.

Local Capability – Finding the right people for the right role is a challenge in any company – particularly where new language skills are required. The Market Discovery Fund enables your business to relocate staff with appropriate language skills to carry out important market research, giving your business the advantage.

Access Expertise – Even the most established business can be unsure how to break into new markets. The Market Discovery Fund removes some of that uncertainty. By providing funding to hire consultants with in-­depth knowledge of the target market, your business will have everything it needs to ensure success.

A company can apply for support for Market Discovery Fund more than once provided each application considers a new market for an existing product or existing market for a new product.

The Market Discovery Fund is open to applications from:

  • High Potential Start-­Ups (HPSUs)
  • SMEs
  • Large Companies

For more information on eligibility and the application process, visit www.enterprise-­ireland.com

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